Higher profits through customer lock in author audhesh paswan books and journals case studies expert briefings open access advanced search higher profits through customer lock in audhesh paswan associate professor department of marketing and logistics coba university of north texas denton texas usa journal of consumer marketing issn 0736 3761 publication date 1 february . Higher profits through customer lock in by joachim buschken hardcover details isbn 978 0 324 20265 6 isbn 10 0 324 20265 2 cengage learning 2004 2004. For the most part customer satisfaction programs are ineffective companies need to strive for customer lock in customers are locked into a companys product when the switching costs are high this could result from the product being integrated into the companies business systems microsoft sap etc thus managers must ask themselves how can i increase the switching costs of my customer bueschkens the profitable consumer is not satisfied but locked in covers different . Stanford libraries official online search tool for books media journals databases government documents and more
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