In built to last jim collins and jerry porras focus on timeless success principles that can be learned from visionary companies like marriott proctor gamble and walt disney whose success have lasted the test of time unlike individuals organizations can transcend time and generations they can be built to last although most of the companies studied were american corporations the . Built to last is a semi scientific attempt to determine what distinguishes this premier category of companies from the rest i recommend built to last to those who want to climb the mt everest of business development who share the vision of collins and porras that the greatest contributions to society come through organizations which are. Built to last successful habits collins and porras defined a visionary company as one that is a premier institution in its industry is widely admired by knowledgeable businesspeople made an imprint on the world had multiple generations of chief executive officers ceos had multiple product service life cycles and was founded before 1950 key ideas the book introduced a number of . This built to last summary explains 3 core ideas that have helped 18 visionary companies thrive over centuries read in 4 minutes or less. In built to last jim collins and jerry porras spent six years studying exceptional companies to see what accounts for their business successwhat they discovered will work for you today whatever your job function or level of authority this summary dissects those visionary companies to reveal the secrets of their longevity
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